Here’s an overview of Google Webmaster Tools that will allow you to fully utilize this powerful tool suite to improve your site and campaigns. If you’re an advanced user or need more in-depth help,try
Google webmaster tools help support
The Benefits of Google Webmaster Tools: Basically, Google Webmaster Tools helps you see your website as
Google sees it. It allows you to:
Now Submit your site to Google
- Check for technical problems that may be stopping Google from indexing certain pages.
- Check on links pointing to your site.
- See popular keywords for your site.
- Understand the potential of keywords you are ranking.
- Check for malware or other intrusive technologies affecting your site. And much more. When you understand how to turn this data into actionable items, you will have better chances of getting your content indexed quickly and of getting better rankings.
However, simply submitting your site to Google Webmaster Tools and acting on information you find there does not ensure you will “beat” the search algorithms. This isn’t a loophole or trick that will allow you to skirt the rules and rank high for super-competitive keywords.
Let us Getting Started
Like most Google tools signing up and starting is simple, You will need to
create a Google or gmail account if your a newbie and then go to
http://www.google.com/webmasters/tools.
There you will be prompted to add your first website or blog.
Verification : Before you can get access to the data google webmaster tools shows for your site, you will need to verify that you own it. You wouldn’t want a competitor or hacker to have access to this kind of data, would you? That’s why you have to jump through some hoops to verify your ownership of the site.
Google provides a variety of options for verifying your site. Uploading an HTML file is the recommended method of verification and it’s relatively simple to do.
1. GWT will give you a blank HTML file with a name specific to your verification process.
2. Upload that to your server via FTP.
3. Confirm you have uploaded it by visiting the page it has created.
4. Return to the google webmaster tools interface and click on the “
Verify” button for some reason,that
did not work or you do not want to verify your site via file upload,you have other options.
HTML tag : Google webmaster tools will provide you with a meta tag that you then insert into the head section of your site’s homepage.
Domain Name Provider: You can select your domain name provider from a dropdown list on google webmaster tools. They will then give you a unique verification token and instructions on how to use it based on your provider.
Google Analytics : Since you’re interested in website data enough to learn about Google Webmaster Tools, it’s safe to assume you have a Google Analytics account. If you’re an admin on the GA account then you can also verify this way.
Google Tag Manager : If you have a
http://www.google.com/tagmanager/account, you can also use this to verify your website or blog.
Start Getting Data
Once you have verified your website / blog, you can access the data that Google Webmaster Tools has for
your website. The first thing you will see is your dashboard.
As you would expect,the dashboard gives you a quick overview of the most important things going on in google webmaster tools.
Settings
In the far right corner of the page, you will see the settings “cog” icon, which opens up into a dropdown menu. This menu allows you to set up many preferences and options that will be pivotal to your google webmaster tools use.
Preferences : Set your preferred language, whether or not you want to be contacted by email and what issues you want to be contacted about.
Site Settings : From this submenu selection, you can choose the country you are trying to target users in.
Tell Google whether you want your site to show up with the www. or not.
Set the rate at which Google’s spiders will crawl your website. Usually, the only reason to limit this rate is because Google’s bots are crawling your site so often that it’s affecting its performance.
Change of Address: If you are moving your entire site to a new domain and want to tell Google about it, this is the place to do it.
Google Analytics Property: This is one of the handiest options in the settings menu. You can link your GA and google webmaster tools accounts so you have access to Webmaster Tools info through Google Analytics.
Users and Site Owners: Here you can edit who is allowed access to your google webmaster tools account and what they can do.
Verification Details: This area lets you see any verification issues as well as your successful attempts.
Associates: If you want to connect other Google accounts to your google webmaster tools account, you can add them here. The other accounts won’t be able to see google webmaster tools data, which they would if you made them admins,but they can perform other functions like setting up a YouTube channel for the site or posting on
Google+ for your website/blog.
Once you have set up your account the way you want it, you can start diving into the data. The left-hand menu breaks down all of the important sections; let’s go through them.
Site Messages : Google uses Webmaster Tools as its preferred way to communicate with website owners. At the very top of your dashboard,you will see if you have any new messages. You can access them directly from there. You can also click on the “
Site Messages” submenu and access all of them.
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